July 14, 2010
Dear Valued Client,
Most people find it easier to read this… instead of this.
We agree. That’s why while other companies are reducing the size of their directories, making it harder for consumers to use, we are making sure all of our SuperYellowPages® directories are easy to read.
Our easier-to-read SuperYellowPages directories, packed with SuperGuarantee® businesses is a compelling product that is driving leads to all of our clients.
Two free programs that can benefit all existing clients are highlighted in this issue. With the ShieldPowerSM program, SuperGuarantee businesses showcase the SuperGuarantee Shield on storefronts and trucks, letting consumers know they are one of the Good Guys. ShieldPower also drives consumers to the SuperYellowPages – a benefit for everyone.
For those clients who believe we’ve done a super job for them, the Share the Wealth program allows you to refer another business, which could earn you a credit toward additional advertising.
While our text is larger, we will never be so big that we fail to listen to you. If we’re falling short of proving our value or if you want to share a success story, contact me directly at [email protected]. I respond to every e-mail I receive.
Scott W. Klein, CEO, SuperMedia
Did you know that nine out of 10 consumers prefer to hire a business with a service guarantee?1 The ShieldPower program offers additional ways for SuperGuarantee program members to use the SuperGuarantee Shield to promote their businesses beyond their advertisements on Superpages.com®, SuperYellowPages and SuperpagesDirect®.
Downloadable SuperGuarantee Shields used in print or online advertising or on company vehicle magnets, stickers,
etc., mean more consumers will see you as a Good Guy and more consumers will come to us to find what they need. That’s a benefit for all of our clients.
You can use the Shield to promote your business at no cost during the first year. After the introductory year, continue using the Shield for free when you maintain your advertising spend.2
1 Opinion Outpost Panel Consumer Omnibus survey. Dec. 2009.
Share the Wealth Saves You Money
Our Share the Wealth program can earn you a credit that applies to your SuperMedia advertising campaign. All you need to do is refer qualified businesses that make a purchase from us and we’ll apply up to 20 percent of their annual campaign cost toward your current advertising program as a credit on your bill.1 You can use your credit on your existing program or use it toward the purchase of another product to help bring more leads your way.
1.Restrictions apply and referred business must meet certain criteria. See program Terms and Conditions at www.supermedia.com/sharethewealth for more information. If the qualifying referred business purchases a variable-fee Superpages.com product, a fixed credit amount, depending on the item purchased, will be applied to your account.