Company News

SuperMedia January 2011 Newsletter

By Thryv Contributor | 01.06.11 | 3 min read

January 6, 2011

Dear Valued Client,

What Can We Do To Start Your New Year Off With A Bang?

How about making sure we get you in front of shoppers who are ready to buy from you? We’ve been connecting buyers with sellers for over 100 years. So, we know what buyers want to see.

Videos, pictures, coupons, and reviews are all examples of what they want to see – as well as hours of operation, ZIP codes, and ratings and reviews. It is what helps your business grow – and brings buyers and sellers together.

It’s not just about where we put your information. It’s about getting the information shoppers want, when they want it, where they want it. And our products just happen to be the top choices they use to influence their local buying decisions.1 We can get you everywhere:

  • In the book – 75% of U.S. consumers referred to the Yellow Pages in 2009, making it a trusted resource. Plus, yellow pages users spend about 25% more than the average consumer per category.2 That’s an audience you can’t afford to miss.
  • In the mailbox – Direct Mail is a $45 billion industry because it works. We help you target the most ideal customers so you get the most out of it.3
  • On phones – With more than one million downloads of our mobile app in 2010, we put the entire Yellow Pages in shoppers’ pockets so they can find you when they are on the go.4
  • Online – With over 34 million unique visitors in November,® gives shoppers all the things they want – coupons, deals, reviews, videos, and more.5
  • On Google™, Yahoo!® Search and Bing™ – You won’t miss out on exposure on these top web properties either. We figure out their rules, so you don’t have to.
  • On other sites – With more than 250 partners in our distribution network, our digital widgets go on other websites that serve up your content.
  • On Facebook and Twitter – 56% of consumers use social networking sites. We’ll make sure shoppers can find you there.6

As you can see, SuperMedia makes sure your business information is available to consumers, shoppers and buyers everywhere and anywhere they want to make a purchasing decision.

We’re the most trusted source of local information. So, reach out to your media consultant to get your business everywhere, or call 866-91-SUPER (78737) and we will get you in touch with the right person. Please contact me directly at [email protected] with any questions, comments or concerns.

Best regards,

Sandra Crawford Williamson, Chief Marketing Officer, SuperMedia

1: 2010 TNS AIM Research, “Percent and Change of Media Influence 2005 – 2010”.
2: YPA 1998 – 2010 Usage Studies; CRM Associates; Simmons Spring 2010.
3: “Power of Direct” Economic Impact Study, DMA 2010.
4: SuperMedia Internal Source Files.
5: comScore November 2010.
6: eMarketer, “Social Network Demographics and Usage”, May 2010.