Which Marketing and Sales Platform Fits Your Business?

This side-by-side comparison shows what you get with popular marketing and sales platforms so you can quickly compare features and find the right fit for your business.

Thryv HighLevel Housecall Pro Service Titan
CRM and Contact Management
Listings and Local SEO Third-party integration (Yext & Uberall), additional cost Add-on available
Google Business Profile Management Available with third-party integration
Review Management
Online Reputation / Reputation Management Add-on available
Website Builder Website Builder and Hosting Cost Extra Limited
Landing Pages Website Page and Hosting Cost Extra
Lead Capture Forms
Email and SMS Campaigns Add-on available for email marketing
Sales Pipeline and Deal Management
Funnel Builder
Sales Automation and Sequences Add-on available - limited to email and direct mail
Opportunity Management
Online Scheduling and Bookings
Team Calendar / Views
Payment Processing
Estimates and Invoices
Proposals with Upsells Proposal tool costs extra
Financing Payment Options Add-on integration Third-party integration Add-on integration
Discounts and Promotion Tools
Digital Advertising
Workflow Automation
Campaign Automation and Personalization
Lead Capture, Attribution and Segmentation Available through a Pro add-on
Lead Prioritization and Scoring
Call Tracking/Call Recording
Missed Call Text Back
Marketing Performance Reporting
Sales and Campaign Reporting
Social Media Management
Social Media Scheduler
Blog Builder
AI Marketing Tools Pro-subscription required for AI tools
AI Sales Tools Pro-subscription required for AI tools
AI Operational Assistance Pro-subscription required for AI tools
Workflow and Admin Communications
On-the-go Tools (file uploading, receipts, etc.)
Job Notes and History
Messaging
Benefits and HR Labor tracking only
Employee Management
Payroll and Compliance
Contractor Management
Time Tracking Third-party integration
Commission Tracking
Expense Management
Digital Signatures
Remote Access 24/7 service agent
User Roles and Permissions
Team Collaboration Limited
Video and Content Communication Content automation only
Custom Dashboards
Reporting and Analytics
Dispatching
Mobile App
Notifications
Office Mode
Cient-Facing Checklists
Print Campaigns Third-party integration
Memberships and Courses Memberships only
Affiliate Manager Tools

Results and Awards That Speak for Themselves

Best Software 2025 Top 50 Marketing + Fall 2025 Grid Leader Best Software 2025 Top 50 Marketing + Fall 2025 Grid Leader

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Small Business Software