Select an Account to Sign In


Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

When Email Campaigns Become Personal, Customer Response is Favorable

By | 02.12.14
When Email Campaigns Become Personal, Customer Response is Favorable

With email access expected to climb to well over 200 million by year’s end, and projected growth to reach close to 240 million by 2017, understanding how to use collected data from shoppers can pay big dividends in a carefully constructed email marketing campaign.

eMarketer is reporting that a survey conducted by Harris Interactive shows that when information about shopping habits and preferences is extrapolated from data collected on shoppers who have opted-in to receiving emails, and used to create more personalized email messages for consumers, the targeted audience is likely to respond favorably.

The survey, conducted in December of 2013, found that more than 80 percent of shoppers who received emails that had been personalized to reflect their shopping preferences and behaviors were “at least somewhat likely to make additional purchases…as a result of targeted emails.”

But that was not the only nugget uncovered by the poll. In addition to personalized emails having a positive impact on motivating increased purchases, it also found that shoppers were more inclined to receive personalized emails, with fewer than 20 percent reporting to the contrary.

Consumers also said that they were willing to share information about their shopping habits if that data was being used to improve the quality of the emails and make them “more relevant” to their needs.


eMarketer. “Personalization Sees Payoffs in Marketing Emails,”  Jan. 28, 2014.

Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In Online Listings


You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

Read More

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

Read More

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Explore the Blog