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This Week’s Top News Stories and Trends in Local Online Marketing 11/2

By | 11.02.16

This Week’s Top News Stories and Trends in Local Online Marketing 11/2

Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land)

Mobile ad revenue jumped 89% year over year in the first half of 2016, says the IAB, trade group for the internet advertising business.

Twitter Introduces Automated ‘Quick Replies” and Welcome Messages (Twitter Blog)

Customers who click a “Message” button on a business Twitter page will launch a conversation with an automatic reply program (like enter your order number and see the status of your shipment) or chat with a live operator.

Twitter Will Shut Down Vine (Business Insider)

Twitter users share six-second videos through the Vine mobile app, and the service was a big phenom when it launched in 2013. But the video action has moved on to Facebook, Snapchat and other platforms, and Twitter itself is in a tailspin and looking for a buyer, so sometime in the next few months, Vine will be discontinued.

How Businesses Can Leverage Google Maps Ads (Search Engine Journal)

A rundown of the new features on Google Maps to increase your location’s visibility with map pins, create a customized business page, and target ads by geography.

The SEO Power of Case Studies and Photo Galleries (Search Engine Land)

How to show off your work on your website and increase your chances of ranking for specific terms.

4 Tips for Dentists to Prepare for End of the Year Success (DrBicuspid.com)

Before their insurance runs out, remind patients about hygiene appointments–and other smart ways to close out the year for dental practices.

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