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This Week’s Top News Stories and Trends in Local Online Marketing 9/21

By | 09.21.16

This Week’s Top News Stories and Trends in Local Online Marketing 9/21

Twitter Now Lets Brands Say When They Are Available to Respond to Tweets (Marketing Land)

Your Twitter profile can now display the hours you are available to tweet back to customers, along with a button that triggers a tweet directly to the business. Twitter is chasing Facebook on this one–FB’s version also grades a Page for fast responses time.

Facebook Reactions on the Rise (SocialTimes)

Facebook Reactions = little emojis users can attach to their comments to express themselves wordlessly. Rolled out globally in February, Reactions are growing but slowly, according to this new survey, accounting for less than 6 per cent of interactions.

Retail Sales Seen Increasing Roughly 3 to 4 Percent this Holiday (CNBC)

Parents and Millennials Will Drive Online Holiday Purchases this Year (Internet Retailer)

Projections for the overall shopping season are for modest growth over last year; uncertainties over the election and health care costs could be holding spending back. On the other hand, online shopping looks to be strong this year among younger demos: 72% of millennials will shop online this year, and 58% of them will buy on mobile devices, says one survey.

Same-Day ACH: Moving Payments Faster (NACHA)

Under a rule that starts to go into effect this week, the Automated Cleaning House (ACH) payments system that move checks around–particularly for payroll and bills–starts to speed up from next-day to same-day payment.

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