In SEO, the only constant is that it’s constantly changing. So there’s a lot of misinformation out there.

But get this. 65% of all website traffic still comes from a search engine, so you need to understand SEO.

Here are some SEO myths to avoid in 2019.

Myth #1: SEO is all about ranking for keywords.

High keyword rankings don’t always mean more traffic.

This could be because:

  • Your keywords aren’t relevant.
  • The meta descriptions you’re writing aren’t appealing.
  • Your content is outdated.

Instead of focusing on keywords, focus on current, relevant content. The traffic will follow.

Myth #2: The more pages, the better.

Ever heard the phrase “Content is King”? That’s only true when it comes to QUALITY, not QUANTITY.

Here’s why:

  • Not everything you publish gets indexed by Google.
  • Content too similar gets omitted in search results.
  • Irrelevant content doesn’t generate qualified traffic.

Myth #3: Image optimization is optional.

Google recently removed the small ‘view image’ button from search results. Now, users have to visit actual webpages to see full-sized images.

So, websites with properly optimized images are getting more traffic.

Optimize your:

  • File names
  • Alt text
  • Captions

Curious how you can impress the top search engines like Google? Hear Google’s top 3 SEO basics for small business.