Whether you’re just now considering using social media to market your business and engage with your audience, or if you’re well on your way to social media marketing mastery, this post is a must-read.

Facebook, Twitter, Pinterest, Instagram and Google+ have all proven to be a very effective way to get your company’s message out to the customers and users you care about. What’s more, your message must reach your audience on the network they spend their time on, and on their time.

For a majority of businesses this network is Facebook, but social media is not a one-size-fits-all marketing solution.

It is important to spend time evaluating the networks where you plan on cultivating a community before getting started.

Infographics, like this one developed by Huffington Post, will help you make sound judgments on where you should start with social networking or where you can go next to get the most return for your company.