The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content of the ad itself. We’ve talked about how to Build a Better Landing Page, and the infographic below addresses the campaign strategy with pointers for the actual ads. The folks at TechWyse put this together to describe 10 pitfalls to avoid with your AdWords campaigns.
Click on the graphic for a zoomable version that is easier to read.
[Source TechWyse Internet Marketing ]