Advertising

The Best and Worst Times to Send Your Emails [Infographic]

By | 04.03.14

The Best and Worst Times to Send Your Emails [Infographic]

What’s the best time of day to send a marketing email? The fine folks at Pure360 have examined the patterns of consumer responses to email marketing messages throughout the work day, and compiled their findings in this snazzy infographic.

Some interesting takeaways:

  • The “best” time to send depends entirely on what it is you’re promoting. Financial service emails perform best in the afternoon (2pm – 5pm), while holiday and B2B promotions do better in the early evening (5pm – 7pm). Promotions for personal items are best sent later in the evening (7pm – 10pm).
  • People also tend to open and respond to emails at the beginning of the work day (9am – 10am), regardless of what they’re promoting.
  • The worst times to send out promotional emails are around lunchtime (10am – 2pm) and late night/early morning (10pm – 9am).

email send time infographic

(Visited 88 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Advertising

5 Tactics for Marketing Your Business This Holiday Season

Advertising

5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

Read More

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

Read More

9 Unique Ways to Advertise Your Child Care Business

Advertising

9 Unique Ways to Advertise Your Child Care Business

These days, more families need child care than ever before. With close to 19.7 million single-parent families in the...

Read More