Articles On small business social media strategy

A/B Testing Your Social Media to the Top

Social Media

A/B Testing Your Social Media to the Top

Your social media presence is a precious part of your brand. Using social media can help your small business...

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[Video] Social Media: Why You Should Pay to Play

Social Media

[Video] Social Media: Why You Should Pay to Play

Social media used to be a super accessible, free way to promote your business. Practically anyone with an account...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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[Video] Get More Social and Improve Your Customer Service

Social Media

[Video] Get More Social and Improve Your Customer Service

54% of customers (more than half!) prefer social media for customer care, beating out phone and email. How do...

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[Infographic] Social Media Strategy 2019 – Your Roadmap to Success

Social Media

[Infographic] Social Media Strategy 2019 – Your Roadmap to Success

The power of social media is undeniable. More than half of social media users engage with brands more than...

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[Video] How to Stand Out Using Social Media

Social Media

[Video] How to Stand Out Using Social Media

Think about how you use social media. Who do you follow? Friends, family, coworkers, celebrities, politicians…who else? What about...

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Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Social Media

Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Does your social media feel like it’s on autopilot? Maybe you don’t post regularly, haven’t posted in awhile, or...

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If This One Word Describes Your Social Strategy, You’ll Fail

Social Media

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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Were you at the Seattle Biz Talk?

Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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Blogging for Your Local Business – A 2017 Master Class

Blogging

Blogging for Your Local Business – A 2017 Master Class

It’s tough love time, folks. We’re about to hit you with the cold, hard facts about blogging, gathered from...

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Make Facebook Your Digital Marketing Bestie

Social Media

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Just One Thing

Reputation

Just One Thing

Recently I received a coupon in the mail from the local franchise of a national tire and lube chain...

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Should I Use Tumblr for My Small Business Blog?

Blogging

Should I Use Tumblr for My Small Business Blog?

Say you’re up to speed on what a business blog is and you’re interested in the ways your blog can bring you...

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Don’t Be Scared of Social Media — Take Control

Local Marketing

Don’t Be Scared of Social Media — Take Control

Small businesses I have worked with are often fearful when it comes to creating social media accounts. I believe...

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What is Google Plus?

Social Media

What is Google Plus?

This is the first post in a short series about Google+ (or Google Plus) for small and medium businesses....

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It Takes More Than a Facebook Page

Social Media

It Takes More Than a Facebook Page

My family and I went out for breakfast tacos this weekend. We had seen a big sign outside a...

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Why Your Small Business Needs To Be LinkedIn

Social Media

Why Your Small Business Needs To Be LinkedIn

With all the attention on Facebook, Twitter and most recently Google+, many have overlooked perhaps the most effective social...

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Social Media Marketing Methods That Get Results

Social Media

Social Media Marketing Methods That Get Results

Most small business owners realize the potential of social media as an effective, affordable way to build their brand...

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How To Gain Twitter Followers For Your Small Business

Social Media

How To Gain Twitter Followers For Your Small Business

Thanks to social media, it’s easier than ever for small businesses to interact with their customers and prospects. They...

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Driving Up Sales Using Social Media

Social Media

Driving Up Sales Using Social Media

If you want to create more sales with your social media sites, there’s a great way to do it,...

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Establishing Two-Way Conversations In Social Media

Social Media

Establishing Two-Way Conversations In Social Media

Today’s tech-savvy consumers want to connect with your business, rather than just read about it online. You still have...

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