18 Holiday Marketing Stats Small Business Owners Need to Know Now
Black Friday, Small Business Saturday and Cyber Monday are the holy trinity of holiday shopping and the culprits behind...
[Podcast] Find Your Ideal Customers, Then Crush Your Marketing Goals
Different things appeal to different people, and the same applies to business. Not every customer will want your product...
[Podcast] How Knoxville Room Service Is Opening Doors in their Local Market
Being the first to market can be a huge advantage for any small business. But most business owners know...
[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped
When it comes to the plumbing business, being “swamped” is actually a good thing. Because when customers need plumbing...
16 Real Estate Marketing Ideas to Make You the Top Neighborhood Agent
According to Keller Williams, home sales are expected to decline by 2% this year. Does 2% seem like a...
[Video] Create a Marketing Message People Just Get
Building brand awareness is one of the top two priorities of small business owners this year. Because the more...
It’s Complicated – Online Marketing for Local Businesses
Creating and executing a marketing plan for your local business can be complicated. Fortunately, there are many resources available...
Dialing for Dollars with Call Tracking
A phone call is the most valuable lead any small, local business can get – pretty much the definition...
Just One Thing
Recently I received a coupon in the mail from the local franchise of a national tire and lube chain...
Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]
Consumers surveyed by respected market research firm BIA/Kelsey said they now turn to online search more than word of...
WHAT’S THE DIFFERENCE BETWEEN A BUSINESS AND A BRAND NAME?
Brand vs Business – what’s the difference? People tend to use the words “business” and “brand” interchangeably, but they...
How to Make Your Own Online Commercial with Animation Software
Still making sales presentations with slide shows or product announcements with press releases? Boring! Get your clients’ attention with...
What is Google Plus?
This is the first post in a short series about Google+ (or Google Plus) for small and medium businesses....
It Takes More Than a Facebook Page
My family and I went out for breakfast tacos this weekend. We had seen a big sign outside a...