Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...
Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...
The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...
Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...
Google is always trying to bring new enhancements to their search results page ads, but many of their recent...
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...
In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...
In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...
When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...
Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...
SEM conversions quite often come in the form of a phone call to a local business. To make sure...
If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...
A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...
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