Stop Relying on the Luck of the Irish to Track Your SEM in 2019
Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
The Differences between AdWords Match Types: The Tough SEM Decisions
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
The Latest Developments in Pay-Per-Click (PPC) Advertising
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
Were you at the Seattle Biz Talk?
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
Google Doubles Down on “Nearby” Ads
The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...
Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...
How to Get Your Ads Ready for Mother’s Day
Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...
Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...
Dynamic Sitelinks – Free Clicks with a Catch
Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...
Google’s Ever-Expanding Ads: Can SEO Keep Up?
Google is always trying to bring new enhancements to their search results page ads, but many of their recent...
Google’s Keyword Planner Simplifies Keyword Research
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...
Google Enhanced Campaigns: Combine and Conquer
In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...
More Details on Mobile SEM
In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...
Dynamic Keyword Insertion: Friend and Foe
When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...
Day Parting: How to Schedule Your SEM Ads
Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...
How to Make Your Phone Ring with SEM
SEM conversions quite often come in the form of a phone call to a local business. To make sure...
AdWords Auction Insights: See How You Stack Up
If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...
How to Use adCenter's Broad Match Modifier
A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...