Stop Relying on the Luck of the Irish to Track Your SEM in 2019
Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
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The Differences between AdWords Match Types: The Tough SEM Decisions
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
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The Latest Developments in Pay-Per-Click (PPC) Advertising
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
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Were you at the Seattle Biz Talk?
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
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Bring Your Google AdWords Campaigns into 2017
Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...
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Add Some Life to Your Bing Ads with Image Extensions
As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...
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Countdown Customizers: Create Some Urgency for Your Ads
Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful...
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Google Doubles Down on “Nearby” Ads
The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...
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Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...
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How to Get Your Ads Ready for Mother’s Day
Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...
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Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...
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Dynamic Sitelinks – Free Clicks with a Catch
Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...
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AdWords Conversion Import: Optimize with Offline Data
Online marketing has always offered the advantage of data. Full end-to-end reporting of user behavior is crucial for the...
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Bid Adjustment Strategies for AdWords Enhanced Campaigns
The big changeover has come and gone, and everyone’s AdWords account should now be fully converted to the new...
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Google’s Ever-Expanding Ads: Can SEO Keep Up?
Google is always trying to bring new enhancements to their search results page ads, but many of their recent...
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Google’s Keyword Planner Simplifies Keyword Research
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...
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Google Enhanced Campaigns: Combine and Conquer
In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...
Read MoreMore Details on Mobile SEM
In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...
Read MoreDynamic Keyword Insertion: Friend and Foe
When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...
Read MoreDay Parting: How to Schedule Your SEM Ads
Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...
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