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Articles On sem

sem Articles

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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The Differences between AdWords Match Types: The Tough SEM Decisions

The Differences between AdWords Match Types: The Tough SEM Decisions

If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....

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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...

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The Latest Developments in Pay-Per-Click (PPC) Advertising

The Latest Developments in Pay-Per-Click (PPC) Advertising

Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...

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Were you at the Seattle Biz Talk?

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

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Add Some Life to Your Bing Ads with Image Extensions

Add Some Life to Your Bing Ads with Image Extensions

As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...

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Countdown Customizers: Create Some Urgency for Your Ads

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful...

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Google Doubles Down on “Nearby” Ads

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...

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Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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AdWords Conversion Import: Optimize with Offline Data

AdWords Conversion Import: Optimize with Offline Data

Online marketing has always offered the advantage of data. Full end-to-end reporting of user behavior is crucial for the...

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Bid Adjustment Strategies for AdWords Enhanced Campaigns

Bid Adjustment Strategies for AdWords Enhanced Campaigns

The big changeover has come and gone, and everyone’s AdWords account should now be fully converted to the new...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Google’s Keyword Planner Simplifies Keyword Research

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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Google Enhanced Campaigns: Combine and Conquer

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

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More Details on Mobile SEM

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

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Dynamic Keyword Insertion: Friend and Foe

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

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Day Parting: How to Schedule Your SEM Ads

Day Parting: How to Schedule Your SEM Ads

Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...

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