Articles On online advertising

5 Tactics for Marketing Your Business This Holiday Season

Advertising

5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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[Video] Outsmart the Big Brands with Your Online Advertising

Advertising

[Video] Outsmart the Big Brands with Your Online Advertising

Big brands and large companies have a lot of online advertising power. Why? Because they have massive buying power....

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Using Seasonal Data to Boost Your Online Ads

Advertising

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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Dynamic Sitelinks – Free Clicks with a Catch

Advertising

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

SEM & PPC

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Small Businesses Lessons from GM's Facebook Ad Pull

Advertising

Small Businesses Lessons from GM's Facebook Ad Pull

In the lead-up to Facebook’s IPO, it was revealed that GM would be shutting down $10 million in Facebook...

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