Articles On Market Research

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Local Marketing

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Consumers surveyed by respected market research firm BIA/Kelsey said they now turn to online search more than word of...

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The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

Resources

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find...

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How Consumers Select Attorneys – Market Intel

Resources

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia...

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Yellow Page Users are Event Driven

Resources

Yellow Page Users are Event Driven

You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic...

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Who’s Using the Yellow Pages?

Resources

Who’s Using the Yellow Pages?

Did you hear about the big snow storm up in New England over the weekend? Lots of homes were...

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How to Set Up a Survey on Facebook

Local Marketing

How to Set Up a Survey on Facebook

Facebook Questions is a great tool to interact and engage with your fans. Rather than sending an endless stream...

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Selecting Your First Local Business Space

Local Marketing

Selecting Your First Local Business Space

Renting space for the first time is a major milestone in the life of most small businesses. In many...

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Do-It-Yourself Marketing Research: Understanding Your Customers

Local Marketing

Do-It-Yourself Marketing Research: Understanding Your Customers

You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost...

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How to Track Your Business Competitors Online

Local Marketing

How to Track Your Business Competitors Online

You can track your business competitors’ pricing, personnel changes, product introductions and, in general, get a pretty good idea...

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Five Marketing Research Twitter Tools

Social Media

Five Marketing Research Twitter Tools

Twitter is becoming a very popular tool for marketing, and applications (apps) are coming out that can really help...

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