Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
The arrival of spring means many things to local business owners. For some, it means a slow-down in business...
“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...
PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...
For a local business running text ads on Google or other search engines, the answer is: You win when...
Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...
When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...
In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...
Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...
Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search...
It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...
While our friends in the SEO community are dealing with the ramifications of Hummingbird, Google decided to make the...
The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...
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