Articles On Google AdWords

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

Read More

Dust off Your Advertising Plan in Time for Spring Cleaning

Advertising

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

Read More

Target Your Loyal Customers with Customer Match

SEM & PPC

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...

Read More

PPC Tips for Pest Control Services

SEM & PPC

PPC Tips for Pest Control Services

PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...

Read More

Search Marketing Metrics – How to Know When You’re Winning

SEM & PPC

Search Marketing Metrics – How to Know When You’re Winning

For a local business running text ads on Google or other search engines, the answer is: You win when...

Read More

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

SEM & PPC

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...

Read More

Is Your Ad Good Enough for Google?

SEM & PPC

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...

Read More

More Data and Optimization Options from Google: How They Work Together

SEM & PPC

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...

Read More

Getting Started with Online Display Advertising for Local Business

Advertising

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...

Read More

SEO Myths – Do Google Ads Help SEO?

SEM & PPC

SEO Myths – Do Google Ads Help SEO?

Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search...

Read More

Find Your Missed AdWords Opportunities

SEM & PPC

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

Read More

Ad Rank Changes: Extensions for Success

SEM & PPC

Ad Rank Changes: Extensions for Success

While our friends in the SEO community are dealing with the ramifications of Hummingbird, Google decided to make the...

Read More

Top 10 Ways to Fail with Google AdWords [Infographic]

SEM & PPC

Top 10 Ways to Fail with Google AdWords [Infographic]

The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...

Read More

Like what you see?
Get more free content.