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Articles On Google AdWords

Google AdWords Articles

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

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Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...

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PPC Tips for Pest Control Services

PPC Tips for Pest Control Services

PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...

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Search Marketing Metrics – How to Know When You’re Winning

Search Marketing Metrics – How to Know When You’re Winning

For a local business running text ads on Google or other search engines, the answer is: You win when...

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Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...

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Is Your Ad Good Enough for Google?

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...

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AdWords Express: Pay Per Click Ads for the Fast and the Curious

AdWords Express: Pay Per Click Ads for the Fast and the Curious

Curious but nervous about search advertising for your small, local business? Google’s paid advertising product, AdWords, comes in a...

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AdWords Callouts: Expand your Ad Space

AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape of Google text ads. Last week Google introduced another feature...

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More Data and Optimization Options from Google: How They Work Together

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...

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Can You Get More Calls With a Flexible Bid Strategy?

Can You Get More Calls With a Flexible Bid Strategy?

There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations  by hand...

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Getting Started with Online Display Advertising for Local Business

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...

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SEO Myths – Do Google Ads Help SEO?

SEO Myths – Do Google Ads Help SEO?

Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search...

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Find Your Missed AdWords Opportunities

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

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Ad Rank Changes: Extensions for Success

Ad Rank Changes: Extensions for Success

While our friends in the SEO community are dealing with the ramifications of Hummingbird, Google decided to make the...

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Big Change for Google AdWords – What It Means for Local Business

Big Change for Google AdWords – What It Means for Local Business

Google is switching over all its customers for AdWords, the text ads that appear on Google’s search-results pages, to...

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Top 10 Ways to Fail with Google AdWords [Infographic]

Top 10 Ways to Fail with Google AdWords [Infographic]

The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...

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