Articles On google ads

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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Enhance Your Google Ads with Structured Snippets

SEM & PPC

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

SEM & PPC

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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