What the Heck is the Facebook Remarketing Pixel, and How Do You Use It?
Facebook allows small businesses to leverage different marketing methods on their site. Facebook Business Pages, Facebook Ads, and Facebook...
Spooked by the cost of Facebook ads? How what you sell affects their price
The copious amount of candy in my local grocery store can only mean one thing. Halloween is here. So...
Updates Coming to Facebook Ad Audience Targeting
Facebook has a lot of data on its users, but only a small portion of that data can be...
Facebook Ad Testing: Is a Picture Worth a Thousand Views?
Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...
Small Businesses Lessons from GM's Facebook Ad Pull
In the lead-up to Facebook’s IPO, it was revealed that GM would be shutting down $10 million in Facebook...