Articles On email campaigns

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

Email Marketing

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

We’re back with more tips on catering your emails to mobile readers. Did you know 58% of marketers still...

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29 Ideas for How Businesses Can Use the Extra Day This Leap Year

Local Marketing

29 Ideas for How Businesses Can Use the Extra Day This Leap Year

Presidential elections. Summer Olympics. Rare birthdays. They’re all signs it’s once again a leap year. Just as we do...

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[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Mobile Marketing

[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Did you know that in 2019, mobile saw more email opens than desktop for the first time ever? We’re back...

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[Video] Personalization Tips for Small Business Email Marketers

Email Marketing

[Video] Personalization Tips for Small Business Email Marketers

74% of marketers say email personalization improves customer engagement. These days, personalization means more than dropping customers’ first names...

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Email Marketing: Avoiding the Dreaded “Spam” Label

Email Marketing

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or...

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11 Ways Your Calls to Action Could Be Killing Your Email Conversions

Email Marketing

11 Ways Your Calls to Action Could Be Killing Your Email Conversions

Email marketing can be one of the most effective ways to nurture your potential clients and retain your existing...

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[Video] Subject Line Secrets that Get Emails Opened

Email Marketing

[Video] Subject Line Secrets that Get Emails Opened

Did you know mobile email opens have grown by 180% in the last 3 years? People love their phones....

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8 Habits to Adopt and Keep for Your Email Marketing Strategy

Email Marketing

8 Habits to Adopt and Keep for Your Email Marketing Strategy

Whether you want to drink more water, exercise more, or maybe even eat better, it can take months to...

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Get Up Close and Personal with Email Marketing Personalization

Email Marketing

Get Up Close and Personal with Email Marketing Personalization

How many of your regular customers do you know by name? When you own a small business, that answer...

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Why Your Emails Aren’t Getting Opened and How to Fix It

Email Marketing

Why Your Emails Aren’t Getting Opened and How to Fix It

What is a good open rate for emails delivered from a small- to medium-sized business? According to MailChimp, companies...

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Email Marketing: 6 Tips for Making It Personal

Email Marketing

Email Marketing: 6 Tips for Making It Personal

What’s the difference between email marketing and spam? Proper email marketing is permission-based, which means your customers have provided...

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