Articles On customers

9 Surprising Ways a CRM Can Help Your Small Business

CRM

9 Surprising Ways a CRM Can Help Your Small Business

Hang on to your seats, folks, and take in these startling statistics on customer loyalty, pulled together by our friends...

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How to Set Up Your Shiny New CRM in 3 Quick Steps

CRM

How to Set Up Your Shiny New CRM in 3 Quick Steps

For the local business owners who choose to automate their marketing or communications, many start with a customer relationship...

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INFOGRAPHIC: The Composition of a Loyal Customer in 2017

CRM

INFOGRAPHIC: The Composition of a Loyal Customer in 2017

“Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same...

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Personalizing the Customer Experience – 4 Ways to Make a Better Impression

CRM

Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you...

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Meet Jane.

Thryv Business Solutions

Meet Jane.

  Meet Jane. She’s like many local business owners who decided to trade the multiple software solutions for our...

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How to Turn a New Customer Into a Repeat Customer

Local Marketing

How to Turn a New Customer Into a Repeat Customer

I received this message the other day from Amazon: As someone who has recently purchased a Panasonic Blu-ray DVD...

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8 Ways to Make Customers Love a Local Business

Local Marketing

8 Ways to Make Customers Love a Local Business

 Many local businesses are content if their customers seem “generally satisfied” overall. Others aspire to something more — they...

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Do You Really Need More Customers To Succeed?

Local Marketing

Do You Really Need More Customers To Succeed?

About 50 percent of the profit generated by the average business comes from a core group of repeat customers....

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How to Get a First-Time Customer to Return

Local Marketing

How to Get a First-Time Customer to Return

Recently, I went to a nail salon that had highly positive user reviews. It wasn’t hard to see why....

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The Magic of Customer Lifetime Value for Local Businesses

Local Marketing

The Magic of Customer Lifetime Value for Local Businesses

How much is a customer really worth to your local business? Is that something you can know? If so,...

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How One Local Business Got and Kept My Business

Local Marketing

How One Local Business Got and Kept My Business

Online resources, word of mouth, email and old-fashioned handwritten communication all play a part in why Michael Payne is...

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Steps To Get More Customers

Local Marketing

Steps To Get More Customers

If you plan your marketing, you can add more customers to your mix, and that means a better bottom...

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Turn Callers Into Customers

Local Marketing

Turn Callers Into Customers

You’ve spread your phone number all over town through local directory ads, on websites and in other advertising media....

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Do-It-Yourself Marketing Research: Understanding Your Customers

Local Marketing

Do-It-Yourself Marketing Research: Understanding Your Customers

You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost...

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7 Ways to Show Customer Appreciation on Facebook

Local Marketing

7 Ways to Show Customer Appreciation on Facebook

Show some love to your customers! You wouldn’t be in business without them. Here are some simple ways to...

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Sparking Innovation In Your Company

Back Office

Sparking Innovation In Your Company

Small business owners, by nature, are innovators. In fact, small businesses are leaders in job growth and innovation in...

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How To Build Customer Loyalty

Local Marketing

How To Build Customer Loyalty

American consumers have more options than ever before. They can choose to shop online or offline. They can choose...

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How To Think Like Your Customer

Local Marketing

How To Think Like Your Customer

Thinking like your customer puts your customers’ focus at the center of everything your business does and ensures that...

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Transforming Customers Into Communities

Branding

Transforming Customers Into Communities

The evolution of social networking has caused a dramatic shift in how businesses market their products and services, and...

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Generating Client Referrals

Local Marketing

Generating Client Referrals

A constant flow of referral-based clients is a sign of a thriving business. When you consistently impress your clients...

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How To Create A Business Attitude That Keeps Customers Coming Back

Local Marketing

How To Create A Business Attitude That Keeps Customers Coming Back

When working for large companies, chances are good you’re familiar with the concept of corporate culture. This is the...

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