Articles On Content Marketing

Blogging for Your Local Business – A 2017 Master Class

Blogging

Blogging for Your Local Business – A 2017 Master Class

It’s tough love time, folks. We’re about to hit you with the cold, hard facts about blogging, gathered from...

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Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

Blogging

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds...

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Plumbers: Build Trust and Engage Your Customers with Content Marketing

Blogging

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online....

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Content Marketing Explained

Local Marketing

Content Marketing Explained

Local Search Marketing 101, Part 2 In Part 1 of the Local Search Marketing 101 series, we discussed the various...

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What You Should Expect from Content Marketing [Infographic]

Blogging

What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results?...

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Quick Content Marketing

Local Marketing

Quick Content Marketing

Content Marketing. You hear a lot about how you need to have good, relevant content on your website. You...

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Why Your Customers Don’t Read Your Marketing Emails

Local Marketing

Why Your Customers Don’t Read Your Marketing Emails

Because the subject lines on your messages aren’t motivating customers to click the darn messages to open them, that’s...

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Simple A/B Testing to Rev Up Your Email Marketing

Advertising

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase...

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Don’t Spend Your Time Worrying about Google Search Results

Local Marketing

Don’t Spend Your Time Worrying about Google Search Results

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your...

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Small Businesses, Google Has a Hummingbird, and It’s Kind of a Big Deal!

Local Marketing

Small Businesses, Google Has a Hummingbird, and It’s Kind of a Big Deal!

In case you didn’t know, Google has turned 15 years old this past week. They celebrated in the garage...

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Is Content Still King?

Blogging

Is Content Still King?

For the last few years, people in the digital marketing industry have been chanting “content is king” like a...

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New Advanced Google Authorship Tips

Blogging

New Advanced Google Authorship Tips

We get quite a few questions here at SuperMedia regarding Google Authorship. Clients want to know how they can...

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How to Target Content Marketing for Your Customers [Infographic]

Local Marketing

How to Target Content Marketing for Your Customers [Infographic]

Content marketing is a key component of any overall marketing campaign and one of the major growth areas in...

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How to Produce a Steady Stream of Great Blog Content

Blogging

How to Produce a Steady Stream of Great Blog Content

All writers know the feeling: that sense of frustration or even desperation when you feel you’ve run out of...

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Content is Key To Inbound Marketing

Local Marketing

Content is Key To Inbound Marketing

In the last several years we’ve seen inbound marketing rise in popularity among small businesses. It really is not...

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Six Facebook, Twitter & Pinterest Posting Tips for Small Business

Local Marketing

Six Facebook, Twitter & Pinterest Posting Tips for Small Business

Supplying a good service or product to your clients is important – but these days, it’s not enough.  You...

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How To Use Great Content to Promote Your Business

Local Marketing

How To Use Great Content to Promote Your Business

Creating engaging content for your website or social media posts may seem like a daunting task but if you...

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Recycling Content: What’s Old Is New Again

Local Marketing

Recycling Content: What’s Old Is New Again

Branded content is like bacon—you can never have too much of it!* Experts predict that businesses will spend more...

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10 Tips for Great SEO Copywriting in 2013 [Infographic]

Local Marketing

10 Tips for Great SEO Copywriting in 2013 [Infographic]

We’ve come full circle with publishing content on the Internet. In the very beginning, it was all about the...

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Three Ways to Get Readers Hooked on Your Blog

Blogging

Three Ways to Get Readers Hooked on Your Blog

So you’ve decided that you want to start increasing your customer base with a blog. You’ve researched blogging software,...

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Don’t Give Up on Your Blog

Blogging

Don’t Give Up on Your Blog

Some things you do to promote your business have an immediate effect, like when you send out direct mail...

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