Meet AI Call Assistant: Never Miss a Call, Answer Even When You Can’t
Try Thryv for FreeBy Allison Sakounthong, Small Business Expert
Updated November 4, 2026 · 14 min read
Key Takeaways
- Never miss an opportunity. AI Call Assistant answers when you can’t, so potential customers aren’t left waiting for a response.
- Make it sound like your business. Customize your assistant with your business information, hours, services, and FAQs.
- Capture leads automatically. Caller details and call summaries are emailed directly to you, making follow-up easier.
- Stay in control. Test your assistant before launching, update it as your business changes, and pause it whenever you need to.
You’re on a job, helping a customer or wrapping up for the day when your phone rings. You can’t answer, and the caller probably won’t leave a voicemail. Instead, they might call the next business on the list.
For small business owners, a missed call can mean a missed opportunity.
AI Call Assistant helps you capture those opportunities, even when you can’t pick up the phone. Built into Thryv’s call tracking numbers, it answers when you don’t, helps callers get the information they need, and captures their details so you can follow up.
How AI Call Assistant works
AI Call Assistant helps you stay connected with potential customers without interrupting the work you need to get done.
Here’s how it works:
- Your phone rings first. Calls come through as they normally do, giving you the first chance to answer.
- Your AI assistant steps in. If you can’t pick up, it answers using your business name, responds to basic questions about your services and hours, and collects the caller’s name, number, and reason for calling.
- Your lead appears in Thryv. The captured information becomes a lead in Thryv, along with a call summary to help you understand the conversation and decide on your next steps.
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No separate inbox to monitor. No need to piece together who called and why. Just a simpler way to capture opportunities and keep them moving.
An AI assistant tailored to your business
Your business has its own services, hours, and way of helping customers. Your answering assistant should reflect that.
With guided setup inside Thryv, you can customize AI Call Assistant with your business information and frequently asked questions. Choose a voice, place a test call to hear how it sounds, and make adjustments before going live.
Need to change your hours or update a service? You can edit your assistant as your business evolves. You can also pause it with one click whenever you need to.
You stay in control while your assistant helps cover the calls you can’t answer.
Turn more calls into opportunities
Your website, online listings, and ads help customers find your business and encourage them to call. But getting the phone to ring is only half the equation. You also need a way to capture those connections when you’re unavailable.
AI Call Assistant helps close that gap by giving unanswered callers a way to connect with your business and bringing their information into the platform where you already manage your leads.
Whether you’re on a job, helping another customer, or away from the phone after hours, you can spend less time worrying about missed calls and focus on what you do best.
Ready to make more of the calls your business receives? Explore Thryv AI Call Assistant and discover a simpler way to capture leads and keep your business growing.
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FAQs about AI Call Assistant
AI Call Assistant is a built-in answering assistant that answers calls when you can’t, responds to basic questions about your business, and captures caller details to create a lead in Thryv.
Your phone rings first. If you don’t answer, AI Call Assistant picks up, greets the caller using your business name, answers basic questions, and collects the caller’s contact information and reason for calling.
Yes. During guided setup, you can add your business hours, services and frequently asked questions, select a voice, and place a test call before activating the assistant. You can also update or pause it as needed.
Captured calls create lead records in Thryv, alongside your other tracked calls. The lead includes caller information, and a call summary to help you determine the appropriate follow-up.
AI Call Assistant works with the Thryv call tracking numbers you already use, including those on your website, online listings, and ads. Your phone rings first, and the assistant answers if you can’t.