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Articles On adwords

adwords Articles

Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

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Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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PPC for Mobile: Quick Ways to Increase Conversions

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Countdown Customizers: Create Some Urgency for Your Ads

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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Attorneys and PPC – Is It Worth It?

Attorneys and PPC – Is It Worth It?

Most attorney firms have a website and have done basic organic optimization for the search engines. But many ask,...

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PPC 101 or Pay-per-Click in Simple Terms

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as...

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Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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Google to Introduce Flexible Conversions

Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has...

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A Better Selection for Google Display Ads?

A Better Selection for Google Display Ads?

A few weeks ago Google unveiled yet another AdWords change for advertisers to consider. Until November 4, advertisers had...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Google’s Keyword Planner Simplifies Keyword Research

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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Google Enhanced Campaigns: Combine and Conquer

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

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More Details on Mobile SEM

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

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