Articles On adwords

Enhance Your Google Ads with Structured Snippets

SEM & PPC

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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PPC for Mobile: Quick Ways to Increase Conversions

Local Marketing

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

SEM & PPC

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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PPC 101 or Pay-per-Click in Simple Terms

SEM & PPC

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as...

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Dynamic Sitelinks – Free Clicks with a Catch

Advertising

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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Google to Introduce Flexible Conversions

SEM & PPC

Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has...

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A Better Selection for Google Display Ads?

SEM & PPC

A Better Selection for Google Display Ads?

A few weeks ago Google unveiled yet another AdWords change for advertisers to consider. Until November 4, advertisers had...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

SEM & PPC

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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Google Enhanced Campaigns: Combine and Conquer

SEM & PPC

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

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More Details on Mobile SEM

Mobile Marketing

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

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