Social Media

Still Unclear on Google’s Author Rank and Authorship? [Infographic]

By | 10.14.13

Still Unclear on Google’s Author Rank and Authorship? [Infographic]

This new infographic from Internet Marketing Inc. does a great job of explaining what Google’s Author Rank is and how important it is for any business person/blogger who publishes content online. We’ve covered this topic before, including an explanation of how to set up Google Authorship and why it’s important, as well as the benefits of establishing Google Authorship for small businesses.

In a nutshell:

  • Authorship is actually the mechanics behind connecting you to your work online (process outlined here)
  • Author Rank is the part of Google’s search algorithm that takes authorship into account when deciding how to display search results
  • Establishing authorship gives authority and authenticity to your voice online, regardless of where your work is published
  • Your work is highlighted online in search results that include your photo, a link to your G+ profile, and links to other works you have published, increasing clickthrough rates by up to 150%
  • Google loves attributing content to real people, and gives preferential treatment to those who have gone the extra mile to establish authorship
Facts Behind Google Author Rank & Authorship [Infographic]
(Visited 73 times, 1 visits today)
Comments

Like what you see?
Get more free content.

Next Up In Social Media

A/B Testing Your Social Media to the Top

Social Media

A/B Testing Your Social Media to the Top

Your social media presence is a precious part of your brand. Using social media can help your small business...

Read More

Customer Experience Excellence: 5 Thryv Users Who Are Doing It Right

Business Websites

Customer Experience Excellence: 5 Thryv Users Who Are Doing It Right

Thriving as a small business is no easy feat; however, Thryv’s award-winning software makes it a breeze. With a...

Read More

Facebook Live Recap: Time-saving Tips with Thryv + Sneak Peeks

Back Office

Facebook Live Recap: Time-saving Tips with Thryv + Sneak Peeks

Last week, we hosted a Facebook Live with the High Thryver’s group to share some time-saving tips. Our product...

Read More