When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or getting tossed into the spam pile. The specifics may vary from company to company, but the bottom line is that too many spam complaints will directly impact your deliverability.
The fine folks at Email Delivered have put together this snazzy infographic that explains the effect that spam complaints have on your sender reputation. They’ve also provided some helpful tips that will help you reduce the number of complaints you receive.
Some interesting takeaways:
- ISPs set a range on what they consider an acceptible rate of email (usually .1% to .3%). A rate of .1% means you’re only allowed 100 complaints per 100,000 emails. If you get more than that, you may be flagged as a spammer.
- Some ISPs seem to consider open rates along with complaint rates. A high open rate could potentially mitigate the damage caused by a high complaint rate.
- The easiest way to reduce spam complaints is to avoid spamming strategies. Build a list of opt-in subscribers, don’t inundate them with messages, and give them a clear and easy way to unsubscribe if they want.