Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Online Listings

Social Sharing for Local Business

Social Sharing for Local Business

By | 07.09.15
Social Sharing for Local Business

Social sharing is not just for fun anymore, it’s being used more and more by millennials who share content about the local businesses they frequent. This movement is due in large part to advances in mobile device technology, like better cameras, larger screens and the ability to transfer and stream larger files.

In a recent white paper, BIA/Kelsey took a closer look at social sharing and its impact on local businesses. What follows is a high-level summary from their report.

  • A science has developed that centers around how social sharing can be used as a marketing tactic for large and small businesses
  • User-generated content can boost the social presence of a local business
  • Social sharing is especially prevalent for restaurants whose patrons snap pictures of their meals and share across their social network. This happens often throughout the “foodie” culture.
  • Social content formats are evolving with more video starting to emerge, including recorded and live video
  • Media and tech companies who work with local clients will benefit greatly to keep an eye out for new techniques in social sharing

Find out how to obtain your copy of the report or download the Table of Contents or Executive Summary for free here.

Reference

Boland, Mike. “BIA/Kelsey Insight Paper: Social Sharing Goes Local”. Blog.biakelsey.com. 7/2/2015.

(Visited 29 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Want to Add Your Business to Bing? How to Get Found with Bing Places

Want to Add Your Business to Bing? How to Get Found with Bing Places

Read More

[Video] The Smart Way to Use Keywords in Your Online Listings

[Video] The Smart Way to Use Keywords in Your Online Listings

Read More

Last Minute Fourth of July Promotions With Online Listings

Last Minute Fourth of July Promotions With Online Listings

Read More

Explore the Blog