It’s true, the 2014 holiday marketing season is already here! The majority of businesses are probably already in full swing planning out holiday campaigns and sales. And social media has become an important tool for businesses and brands for driving sales and extending reach.

Our friends at Offerpop put together this great infographic that details the social media aspect of holiday marketing, here are some standout stats:

  • 62% of marketers’ primary goal for social this holiday season is driving sales and extending brand reach.
  • 92% of marketers plan to spend the majority of their budget on Facebook.
  • 73% of marketers think the breakout social network of 2014 is Instagram.
  • 67% of marketers will spend more on social media this holiday season than last year.