Online Listings

SMBs Leveraging Facebook Video Capabilities

By | 11.28.14

SMBs Leveraging Facebook Video Capabilities

Social media giant Facebook recently reported that video postings by small-to-medium-sized companies (SMBs) has tripled since 2013. In fact, in the month of September alone, 800,000 SMBs posted over three million videos to the social network. Also, Facebook reported that of the three million videos, 84 percent were uploaded by SMBs outside of the U.S.

In addition, Facebook reports that it averaged over a billion video views per day in the month of June. The launch of the autoplay feature in which videos automatically play in users’ news feeds is likely part of the reason.

While these metrics are certainly impressive, does it mean users are actively engaging with the content in the videos? Not necessarily, say skeptics.

In an October report released by Internet analytics company ComScore, the company announced that Facebook ads had surpassed those of video giant YouTube. In response, the company’s co-founder Gian Fulgoni stated, “While there’s reach advantage for auto-play, there’s an issue as to whether you’re getting good engagement. You’re getting good engagement from user-initiated (video on YouTube) by definition”.

Reference:

Gesenhues, Amy. “Facebook Videos Posted By SMBs Triples Since 2013”. Marketingland.com. 11/20/2014.

(Visited 49 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More