Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

SEM & PPC

SEO vs. PPC: What’s Best for Your Local Business?

SEO vs. PPC: What’s Best for Your Local Business?

By | 01.05.15
SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway?

Search engine optimization (SEO) is all the things you do to make the search engines happy so they’ll place your website high up on their pages. For example, basic SEO is creating a well organized, well written website and getting your business listed on internet directory sites. SEO is free—well, not counting all the hours of hard work you or your professional help put into it.

On the other hand, search engines will sell you good placement on the tops and sides of their pages (and even on other websites). That’s pay-per-click (PPC) advertising, also known as search engine marketing (SEM).

SEO is something you must do (and keep doing) and the payback may take a while to become evident. PPC is something you should do when you have goals worth spending on and when you want to see instant results.

Here are the pros and cons of each, neatly broken down by the Red Website Design Blog:

SEO vs SEM Infographic
(Visited 238 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In SEM & PPC

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Read More

Say Goodbye to Google AdWords, Hello to Google Ads

Say Goodbye to Google AdWords, Hello to Google Ads

Read More

The Differences between AdWords Match Types: The Tough SEM Decisions

The Differences between AdWords Match Types: The Tough SEM Decisions

Read More

Explore the Blog