Online Listings

Push Notifications Effective Among Millennials

By | 11.05.15

Push Notifications Effective Among Millennials

Today’s always-on culture may pay off for retailers who send push notifications, especially those who target Millennials. Not only do Millennials rely heavily on their devices, they also use location-based apps more than any other generation and they are brand loyal. According to a recent survey by Retale, this is great news for small business.

The survey polled 500 Millennials and the results were as follows:

  • 84 percent said they act on push notifications
  • 89 percent admitted they’d take action if they received a notification from a favored brand
  • 94 percent said they use location-based apps frequently

So, what types of information do they want to be notified about?

  • 61 percent said coupons and discounts
  • 61 percent want to know about customer rewards
  • 35 percent stated product and sales information
  • 35 percent want to hear about nearby locations and store hours
  • 27 percent want to receive sales receipts
  • 16 percent would like in-store guidance

When are push notifications not effective among Millennials?

  • When the information pushed is not relevant – 39 percent
  • When notifications are intrusive – 34 percent
  • When there are too many – 25 percent
  • When notifications are poorly timed – 11 percent

Reference

Elkin, Noah. “Getting Pushy with Notifications Can Pay Off with Millennials”. Streetfightmag.com. 10/26/2015.

(Visited 30 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More