Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking code? All these acronyms and sayings can confuse even people in the digital marketing world. Seems that digital marketing can have its own lingo and in just PPC itself, there’s a whole glossary of terms.   PPC can be very confusing and complex in just it’s terms alone.. What’s a CPC or a CTR? or what’s the difference between a click and an impression?

This infographic from Effective Student Marketing helps break it down to define PPC in its basic and most important terms. Knowing the lingo and terms is the first step to understanding PPC advertising to see if it can be beneficial for your small business.