Local Marketing

[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

By | 07.30.19

[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

When it comes to the plumbing business, being “swamped” is actually a good thing.

Because when customers need plumbing services for common issues like sewer and gas line repairs or toilet and leaky pipe maintenance, they need help fast. Only the plumbing businesses that make themselves easy to find (and easier to work with) get hired for the job.

According to JC Sewer and Drain Plumbing administrator Yvonne Casity, they prioritize ethical business practices and quality over all else. It’s one of the main reasons customers choose them over the local competition. Even their slogan, “We clean out your pipes, not your pocketbook,” embodies the business’s value proposition of providing fair, honest plumbing services to each and every customer.

JC Sewer and Drain Plumbing in Stockton, California is a family-owned, full-scale plumbing company. They do everything from installs and repairs to remodels and additions.

In “Winning on Main Street” Episode 5 – JC Sewer and Drain Plumbing, we sat down with Yvonne to hear the ins and outs of competing in a crowded local market and managing their online reputation.

A Sneak Peek

What stands out about JC Sewer and Drain Plumbing is how they use an entire suite of digital marketing tools and programs to attract new business and manage current customer relationships. They even make sure to follow up after the fact to protect their online reputation.

Yvonne says,

“We average 8 to 10 reviews a week. A lot of companies can’t claim that.”

And she’s right.

Tune in to this episode of “Winning on Main Street” to hear more about:

  • Attracting new leads and winning business during slow times
  • The best sites to advertise with online
  • Email marketing best practices for a plumbing business

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses, not get-rich-quick startups or overnight successes. We talk with relatable, nose-to-the-grindstone business owners about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Apple Podcasts, Google Music, Simplecast and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Marketing Officer Gordon Henry hosts “Winning on Main Street”. An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.

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