It’s human nature to run from risk, and that is why taking a chance on entrepreneurship is oftentimes unsettling. Non-business owners around you may want your business venture to fail, but it’s not as intentional or malicious as it seems. “It justifies why they never take the leap,” explains Henry Lopez. “Mostly they’re projecting onto us their fears.”

In the latest episode of the “Winning on Main Street” podcast, we sit with Lopez, a serial entrepreneur and host of The How of Business podcast, as he breaks down fear of starting a business in two parts: real fear and fear of the embarrassment of failure.

A Sneak Peek

The biggest obstacles … are mostly our emotional obstacles and the fear of the embarrassment of failure.

More of what you can expect to hear:

  • How to leverage the knowledge of those around you to advance your business.
  • Insight into common misperceptions of entrepreneurship.
  • Ways to develop small business systems and avoid being consumed by the business.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.