Being the first to market can be a huge advantage for any small business. But most business owners know copycats and imitators will pop up sooner or later. So how do you stay ahead of the competition?

In “Winning on Main Street” Episode 12 – Knoxville Room Service, we sat down with Haley Krotz, founder of Knoxville Room Service, to hear how she uses software to differentiate her business online and stay ahead of local copycat competitors.

Like their name implies, Knoxville Room Service in Knoxville, Tennessee is a high-end retail liquor store offering delivery and concierge services. The first business of their kind in Knoxville, they’re known for bringing new, exciting concepts and products to their local market. In fact, they offer local, niche brands to their clients and customers, always ensuring they’ve tried everything first (for quality assurance of course)!

A Sneak Peek

Knoxville Room Service has been open for nearly a year. With 5 employees, Haley and her fiance run the business together.

“I’ve been networking with business professionals who use our service for corporate gifts. I always put their business cards in Thryv [my business software]. Also, our website compared to liquor stores in this town is actually…a website. But when people Google “alcohol delivery,” we pop up first.”

What you can expect to hear in this episode:

  • How software can handle payment processing for delivery services
  • Integrating email into more than marketing campaigns
  • How business owners can get better control of their online reviews

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Apple Podcasts, Google Play Music, Simplecast and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Marketing Officer Gordon Henry hosts “Winning on Main Street”. An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.