Local Marketing

[Podcast] An “Average” Joe on Consumer Expectations and Entrepreneurship

By | 12.20.19

[Podcast] An “Average” Joe on Consumer Expectations and Entrepreneurship

Can you coast up a hill?

Entrepreneur and Thryv President & CEO Joe Walsh recently asked a crowd of small business owners and software power users this question at Thryv’s first-ever entrepreneur conference, Connect19.

The obvious answer is, “no.” But you can probably guess there’s more to the story.

In “Winning on Main Street” Episode – Joe Walsh Connect19 Keynote Address, Joe shares how he built himself (and a few businesses) from humble beginnings.

Hear Joe’s keynote speech in its entirety.

A Sneak Peek

Small business owners know best that building a business doesn’t come easily. Consumers are in charge, and their expectations are evolving quickly. But according to Joe, big businesses aren’t the only ones up to the challenge.

“Expectations of consumers are rising. We expect to watch a little car to drive to us, get in it, ride to our destination, get out, and not even pay…just walk away. We expect to be able to deal with businesses anytime of the day or night and have them respond right away to us.

All of these expectations are rising, and small businesses don’t have any of these tools. They’re working longer and longer hours, and they’re up against bigger national and regional companies that have teams of marketing people using all these tools to target them. It’s a completely unfair battle.”

More of what you can expect to hear:

  • The true value of mastering your craft
  • Smart strategies to acquiring businesses (and being acquired)
  • What rising consumer expectations mean to the future of small business

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Apple Podcasts, Google Play Music, Simplecast and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street”. An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.

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“Business automation” got you tongue-tied?

It’s a mouthful. Don’t let it overwhelm you.

“Business automation” got you tongue-tied?

It’s a mouthful. Don’t let it overwhelm you.

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