Different things appeal to different people, and the same applies to business. Not every customer will want your product or service, and that’s great. The sooner you pinpoint who those people are, the sooner you discover who your ideal customers are and get the most out of your marketing strategy.

The truth is, having a great plan is one thing, but there’s more to it. “There’s a process for how you conduct marketing strategy, and then there’s a process for how you install that strategy into a business,” explains Patrick McFadden, founder of Indispensable Marketing. McFadden is changing how businesses approach marketing to their customers.

In the latest episode of the “Winning on Main Street” podcast, we sit down with McFadden as he explains how small businesses can use their current resources to uncover their ideal customer and get a leg up on the competition.

A Sneak Peek

The truth is everybody is not your customer.

More of what you can expect to hear:

  • What your customers really want, but won’t say aloud
  • How building customer personas assist business models
  • The practice of holistic content marketing within the customer journey

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. Learn how to run a small business in today’s evolving landscape.

In each episode, Gordon Henry brings together small business owners and industry experts to discuss the challenges of starting a business, keeping it running and how to get ahead.

About Gordon Henry

Thryv’s Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” Gordon is passionate about helping small businesses grow, modernize and thrive in today’s environment. Gordon has more than 25 years of experience in client acquisition strategies and marketing. He’s also a leader in enhancing company images through public relations, brand management and advertising.