When it comes to building your business, effective communication plays a big role in your success. This goes beyond simply pushing sales and promotions onto your customers.

As a business owner, you must do what Gene Gates calls closing the loop, so you can break out of that problematic one-way communication. According to Gates, you’re at a disadvantage when you don’t make the time to have a conversation with your customers. And above all, communicate successfully with a clear message.

In the latest episode of the “Winning on Main Street” podcast, we sit with Gates, an expert in effective communication and host of the podcast Back to Better, as he explains the importance of communicating in ways best suited for each customer and adopting their preferred method during the on-boarding process.

A Sneak Peek

It’s really important to know how people like to communicate, and respect that.

More of what you can expect to hear:

  • The importance of using effective communication in branding and marketing.
  • How adapting to COVID-19’s changes can advance your business.
  • The interest in business transparency and how to take advantage of social media.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.