Many small businesses believe they offer a great customer service experience. However, the high failure rate of early-stage businesses says differently.

According to Dr. Kelly Henry, having great products and services isn’t enough. “Yes, they’re a great plumber. But, they’re terrible at callbacks and getting invoices out.” When it comes to improving customer service, Henry stresses that the key is getting what he calls “the core pieces” in place.

In the latest episode of the “Winning on Main Street” podcast, Dr. Henry, a business profit coach, shares his formula for business success from his book Define and Deliver Exceptional Customer Service.

Dr. Henry spent years studying the customer service strategies of top big businesses. Combining that knowledge with years of experience running a successful chiropractic office, he now coaches businesses on how to adopt those same principles to see their own success.

A Sneak Peek

We want to be able to serve better, which is going to be able to help you profit and sell more.

More of what you can expect to hear:

  • How to use customer service to advance the scaling of your business
  • The hidden reason behind why small businesses fail in the customer service realm
  • The difference between being sales-minded as opposed to service-minded

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. Learn how to run a small business in today’s evolving landscape.

In each episode, Gordon Henry brings together small business owners and industry experts to discuss the challenges of starting a business, keeping it running and how to get ahead.

About Gordon Henry

Thryv’s Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” Gordon is passionate about helping small businesses grow, modernize and thrive in today’s environment. Gordon has more than 25 years of experience in client acquisition strategies and marketing. He’s also a leader in enhancing company images through public relations, brand management and advertising.