HR plays a critical role in creating, strengthening and evolving company culture. Part of building a strong company culture is discovering the right employees to join your team. Unfortunately, many small businesses drop the ball when it comes to finding and managing their people. Laura Tolhoek, CEO and founder of Essential HR, explains that communication is the root issue, and one that can be solved.

She poses the basic yet thought-provoking question: “When you’re looking for somebody, do you actually know what you’re looking for? Do you have a way of communicating that clearly to the people that you’re hoping to hire?” Business owners often have a  laundry list of tasks for a potential hire. They often miss a key part — defining what the role is.

In the latest episode of the “Winning on Main Street” podcast, Tolhoek shares the secrets to using clear communication to position yourself to be a company that top talent wants to work for.

A Sneak Peek

Good people are hard to find … but as a job seeker, good companies are also hard to find.

More of what you can expect to hear:

  • How to communicate what you desire to potential employees.
  • Tips to building a performance management system that works.
  • The importance of understanding and addressing workplace discrimination and harassment.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. Learn how to run a small business in today’s evolving landscape.

In each episode, Gordon Henry brings together small business owners and industry experts to discuss the challenges of starting a business, keeping it running and how to get ahead.

About Gordon Henry

Thryv’s Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” Gordon is passionate about helping small businesses grow, modernize and thrive in today’s environment. Gordon has more than 25 years of experience in client acquisition strategies and marketing. He’s also a leader in enhancing company images through public relations, brand management and advertising.