Who Is Arizona? If you ask digital publisher Michael Kristiansen, it’s the entrepreneur-friendly state. And that’s exactly why he started his small business.

Michael helps small businesses promote themselves and generate new leads via his company Who Is Arizona?, along with other local marketing and video organizations. In fact, he’s so good at helping businesses “spider the web,” he’s earned the name “Spiderman” locally.

In the latest episode of “Winning on Main Street,” hear how Michael uses his customer relationship management (CRM) software to manage his growing database of clients.

A Sneak Peek

Who Is Arizona? uses integrated software tools to stay in touch with clients, even when Michael’s outside of the office.

“The database, customer groupings, it can all be tagged. Everything’s integrated. It makes it very easy. And when I do meet people, I’ve got my phone in my hand. I can set an appointment, or I can invoice them.”

More of what you can expect to hear:

  • Which is better — text or email? And when to use each
  • How local SEO differs from broader SEO
  • The importance of support when it comes to adopting software

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Apple Podcasts, Google Play Music, Simplecast and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street”. An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.