In “The State of the User Experience” report, Limelight Networks surveyed 1,115 consumers from varying demographics and educational backgrounds to find out what they valued most in a website. Additionally, 63 percent of respondents said they spend a substantial amount of their personal time online.
The study revealed that it wasn’t fresh content or even a seamless experience across all devices that users valued most. Rather, performance topped the list. Consider this – 1 in 5 respondents admitted to bailing on a website if they had to wait more than just 3 seconds for the site to load!
On the contrary, users seem to be more forgiving of mobile sites with 44 percent willing to wait longer for a mobile site to load. That’s great news considering a large portion of respondents said they access websites with their smartphones “most of the time”.
Other key findings include:
- 37 percent admitted to completing their transaction on a competitor website’s when frustrated with slow load times
- 8 in 10 respondents said they would recommend a brand after having a positive experience on its website
- 37 percent said they don’t like websites to remember them or recommend similar products
Reference:
MarketingCharts Staff. “What Users Value in the Website Experience (Hint: Performance)”. 7/29/2014.
