Social Media

One Marketing Technique You Should Never Worry About

By | 12.06.13

One Marketing Technique You Should Never Worry About

Promoting Facebook on TwitterA dental company that participated in our recent webinar asked this question:

“Is it good or bad to direct your tweets/retweets to Facebook?”

In short: It’s good! Very good, in fact. Cross-promoting your various social platforms is an excellent idea!

But I do recommend these cross-promoting guidelines:

  1. Don’t only direct Twitter followers to Facebook. Diversify your tweets, and keep in mind that not all Twitter followers will be interested in Facebook.
  2. Be thoughtful about how you’re directing Twitter followers to your Facebook page. If you tweet, “I just posted a photo to Facebook,” that’s unlikely to entice anyone to click. But something along the lines of, “We’re having a lively discussion about the best celebrity smiles on Facebook!” with a link to that post is more likely to garner interest.
  3. If someone asks you a direct question on Twitter, answer it there. Don’t direct them elsewhere. It may put them off. If their question requires an answer longer than 140 characters, taking it offline to a phone conversation or sending an email might be better than sending them to Facebook. It’s also great to take Q&A to your blog (you do have a blog, right?) and tweet links to your blog posts.
  4. Be sure to cross-promote your other online presences, not just Facebook. Did you get a good review on a review site? Point if out on Twitter — you’re allowed to brag once in awhile. And don’t forget any other social platforms you may have. If you’re on Pinterest, describe a fun photo you just pinned or tweet about an Instagram photo.
  5. And make sure tweeting about others is part of your strategy. To make substantial connections on social media, it’s important to promote others’ content as well.
(Visited 44 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Social Media

A/B Testing Your Social Media to the Top

Social Media

A/B Testing Your Social Media to the Top

Your social media presence is a precious part of your brand. Using social media can help your small business...

Read More

Customer Experience Excellence: 5 Thryv Users Who Are Doing It Right

Business Websites

Customer Experience Excellence: 5 Thryv Users Who Are Doing It Right

Thriving as a small business is no easy feat; however, Thryv’s award-winning software makes it a breeze. With a...

Read More

Facebook Live Recap: Time-saving Tips with Thryv + Sneak Peeks

Back Office

Facebook Live Recap: Time-saving Tips with Thryv + Sneak Peeks

Last week, we hosted a Facebook Live with the High Thryver’s group to share some time-saving tips. Our product...

Read More