CRM

Moving Customers through the 4 Stages of Selling [Infographic]

By | 05.15.15

Moving Customers through the 4 Stages of Selling [Infographic]

You used to see charts depicting the sales process as a funnel. At the top was “Awareness”, with advertising bringing the product to the attention of some impressionable buyer, who then slid down the sales funnel through the stages of “Lead”, “Prospect” and “Sale” like a quart of Castrol.

Well, as this “Four Stages of the Customer Lifecycle” infographic from customer relationship management software maker Nimble shows, the one-way funnel is more of a wandering process today. The graphic uses terminology from business-to-business sales but it’s not much different for complicated consumer products such as computers.

Advertising may not play a role at all—the buyer may hear about the product on social media and do her own research online before arriving at the “Prospective Customers” phase of the cycle. The final phase,  “Evangelists”, is no longer just a nice-to-have: Runaway successes like Uber and Airbnb made customer evangelism the main part of their marketing plan. Businesses need to nurture the customer in all 4 stages to win. Take a look:

Four Stages of Customer Lifecycle
(Visited 367 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In CRM

5 Tasks Every Law Firm Can Automate to Save Time

CRM

5 Tasks Every Law Firm Can Automate to Save Time

By Debs Renz Small and mid-size law firms certainly have their hands full. Between large caseloads, personalized client relationships...

Read More

6 Easy Ways Health & Wellness Pros Can Retain Clients

COVID-19

6 Easy Ways Health & Wellness Pros Can Retain Clients

By Margie Zable Fisher As a health and wellness professional, it’s easier for you to provide a better experience...

Read More

Different Kinds of Customer Complaints: 5 Complainer Personality Types (and How to Deal with Them)

CRM

Different Kinds of Customer Complaints: 5 Complainer Personality Types (and How to Deal with Them)

Complaints are simply a fact of life when it comes to business. Whether the blame lies with you or...

Read More