Online Listings

More Business Emails Going to Spam or Going Missing

By | 08.30.16

More Business Emails Going to Spam or Going Missing

Forty-five years since the first email was delivered–and we still can’t get email delivery right? Yes, according to the 2016 Deliverability Report from email consultancy Return Path, the rate of business promotional emails making it through to an inbox actually declined in a year, from 78% in Q2 2015 to 69% in Q2 2016.

In Q2 2016, 7% of email messages went to spam filters and 24% went missing.

Partly, these failures are due to sloppy list management; businesses let lists grow old without pruning inactive subscribers. Partly, too, major mailbox providers like Google and Yahoo have toughened their standards, carefully watching how much or little subscribers click on emails and blocking or passing on the messages accordingly.

Read about the Return Path deliverability study.

Learn more:

Avoiding the Dreaded Spam Label

A Very Monty Python Guide to Email Spam Filters and Blacklists

(Visited 80 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More