The most consistent advice offered by small business experts is to make sure your website has quality content to engage potential customers and that your site is optimized, meaning it can be viewed on smartphones and tablets. Small business experts like Faith Murphy from Yahoo and Barry Moltz will be addressing more major trends in small business during a free online event, the Findable Business Summit, on Tuesday, June 25 and Wednesday, June 26. A 5-star lineup of marketing experts will get to the heart of what makes small businesses successful. We invite you to join us so you can walk away with the tools you need to get your business found and chosen by more customers. At the virtual event, you will learn the latest marketing techniques that can be used quickly and easily. You’ll also have a unique opportunity to:
- LEARN smart marketing tips that keep your business top-of-mind
- NETWORK with a community of entrepreneurs and business authors
- EXPLORE a virtual environment with panel discussions, live Q&A, videos, e-books, and more
This event will help you improve the way you market your business so that you attract more local customers. In 2012 we saw that mobile and content were becoming more important for small businesses. In 2013 we are seeing that small businesses have a better understanding of why mobile optimization and engaging content is so important to maintaining a strong online presence and how it will help drive new customers in the long run. It’s early still to predict what 2014 trends may look like, but we’ll keep an eye out for you.