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Making the Most Out of Promoted Tweets for Your Business

Making the Most Out of Promoted Tweets for Your Business

By | 10.15.14
Making the Most Out of Promoted Tweets for Your Business

Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range of targeting and tools that help you reach your customers at the right time. Also the dashboard allows you to manage your advertising dollars proactively and effectively.

Here’s how your business can make the most out of using Promoted Tweets:

  • Embrace the offerings: There are numerous tools in the Twitter advertising dashboard that your business should take advantage of, such as Website Cards and Lead Generation Cards. Website Cards let you embed website content and images within a tweet. You an also create call-to-action buttons, and the Card will direct users to your website. While Lead Generation Cards look fairly similar, they act a little differently. These Cards auto-populate followers’ information so users can opt-in to things like coupons, mailing lists, newsletters etc. It will auto-populate the data that comes directly from users’ Twitter accounts like their name and email address. The benefit here is that it requires fewer steps for the user and for your business to gather the information you are seeking.
  • Photos tell a story: Have you tried using photos and videos in your business tweets? A recent Twitter study shows that Promoted Tweets with rich media have 313% more engagement and 52% more retweets than those without. Videos and photo galleries can do everything from telling a story about your business to showcasing your products. Try integrating photos and videos into your Twitter strategy if your business isn’t currently doing it, and take note of changes in engagement.
  • Interact with your followers: All too often we see businesses and brands pushing out content over and over but never actually interacting with their followers. Conversation is a two-way street and you can’t expect your followers to engage with your business if you aren’t engaging with them. Your business can use Promoted Tweets to have conversations and find out what actually matters to your customers. If you have a huge following on Twitter, then it is recommended that you answer tweets from followers as often as you can, though it’s understandable that your business may miss some. However, if you have a small following, then your business should answer all of the tweets that you receive within a reasonable time frame. Focus on creating a community with your followers.
  • Be short and sweet: As we all know, Tweets are limited to 140 characters but that doesn’t mean you have to use them all. The idea of Twitter is to make your messages short, sweet and to the point. Twitter says that posts that are under 100 characters get 18% more engagement. Your business knows your audience best, so test the length of your Tweets to find a happy medium that works for your followers. Different types of messages resonate with different audiences. For the most effective campaign, Twitter suggests to aim for three to six Promoted Tweets for a 17% boost in engagement.

Please share your experience with Promoted Tweets in the comments!

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