Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Online Listings

Investments in Time and Spending on Social Media Reaping Benefits for SMBs

Investments in Time and Spending on Social Media Reaping Benefits for SMBs

By | 06.18.14
Investments in Time and Spending on Social Media Reaping Benefits for SMBs

As social media continues to deliver measurable success, SMBs are increasing their investments in this marketing tool. In a recently released study conducted by Social Media University (April 2014), almost 55% of small and medium business marketers are putting more funds into social media platforms this year.

However, this is not the only area that is garnering additional resources – close to 75% of respondents have allocated more time to social media efforts, with most of this time being spent on content and strategy development taking. However, these efforts are not exercises in futility as 77% said that the time and effort being invested is producing tangible results.

The continued growth of social media has it firmly ensconced as a part of the marketing landscape. So much so that in May of 2014, Social Media Examiner reported in its survey of social media marketers that 81% of respondents said that marketing through social media platforms was now fully integrated with their traditional marketing strategies.

References:

eMarketer. “SMBs Increasing Spending, Time Invested in Social Media,” June 12, 2014.

Social Media: How Much Are You Investing,” April 2014.

Kelty, Ty Mays. “Social Media Spending on the Rise for Most Companies,” May 12, 2014.

(Visited 44 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Want to Add Your Business to Bing? How to Get Found with Bing Places

Want to Add Your Business to Bing? How to Get Found with Bing Places

Read More

[Video] The Smart Way to Use Keywords in Your Online Listings

[Video] The Smart Way to Use Keywords in Your Online Listings

Read More

Last Minute Fourth of July Promotions With Online Listings

Last Minute Fourth of July Promotions With Online Listings

Read More

Explore the Blog