The Impact of Mobile on Marketing

In today’s fast-paced, always-on society, consumers are relying on their mobile devices more than ever. In fact, according to The Q1 2014 ScanLife Mobile Barcode Trend Report, mobile scans were up by 20 percent in Q1 2014 as compared to Q1 2013. The report conducted by ScanLife, a leading QR code generator, attempted to answer questions about the impact of mobile engagement on marketing. Following is a summary of their findings:

Mobile activity is distributed evenly across age groups 25-55+
Barcode scanning dominated by males at 62 percent versus 38 percent of female scanners
46 percent are running iPhone IOS while 51 percent are Android users
Main reason for scanning in both Apple and Android users was value shopping
Males ages 35-44 scan more on average than other groups
Averages number of scans per user was 4
Most scanned content was for product information, videos, CRM, app downloads, and mcommerce
Top industries for scanned information were electronics, food & beverage, media, wireless, and entertainment
Top cities for scanned content were Houston, New York City, Dallas, Madrid, and Barcelona
Top UPC (universal product code) categories were grocery, health & beauty, books, toys & video games, and movies
Most “liked” or favorite QR codes were for app downloads, product information, customer information, videos, and surveys
Top countries scanning include the United Kingdom, the United States, Spain, France, Mexico, Brazil, Germany, Canada, South Korea, and Denmark