Local Marketing

How to Target Content Marketing for Your Customers [Infographic]

By | 08.12.13

How to Target Content Marketing for Your Customers [Infographic]

Content marketing is a key component of any overall marketing campaign and one of the major growth areas in marketing for consumer engagement. Whether you are a small business or multinational corporation, content marketing allows you to attract customers wherever they are in an ever-growing number of formats.

You can engage your customers through Facebook posts, blogs, webinars, white papers, or videos. Customers will consume your content in print, on the desktop, via tablet, or mobile phone. Before choosing the best format and media for your content, you really should focus on the type of content that will most engage your audience and that depends upon the type of business you’re in.

The following infographic from PoweredBySearch.com suggests the most compelling type of content and the best approach to use, based on business type.

Content Marketing Across Sectors

(Visited 112 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Local Marketing

Top 3 Most Asked Questions New Small Business Owners Have — Answered

Local Marketing

Top 3 Most Asked Questions New Small Business Owners Have — Answered

Life as a new business owner is full of unknowns. It can leave the entire process of launching a...

Read More

Why Authenticity in Marketing Wins Every Time

Local Marketing

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When...

Read More

Want to Run a Promotion? Get on the Right Channels

Local Marketing

Want to Run a Promotion? Get on the Right Channels

We’ve all been there: Stuck trying to figure out what kind of promotion to run to showcase your new...

Read More