Content marketing is a key component of any overall marketing campaign and one of the major growth areas in marketing for consumer engagement. Whether you are a small business or multinational corporation, content marketing allows you to attract customers wherever they are in an ever-growing number of formats.

You can engage your customers through Facebook posts, blogs, webinars, white papers, or videos. Customers will consume your content in print, on the desktop, via tablet, or mobile phone. Before choosing the best format and media for your content, you really should focus on the type of content that will most engage your audience and that depends upon the type of business you’re in.

The following infographic from suggests the most compelling type of content and the best approach to use, based on business type.

Content Marketing Across Sectors