Local Marketing

Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

By | 11.01.13

Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

Holiday shoppers surveyed by the National Retail Federation plan to spend an average of $737.95, down 2% from what they spent last holiday season. The Federation says that consumers remain worried about the economy. Even so, the NRF forecasts that overall holiday sales will be up a slight 4% over last year, to $602 billion.

Some highlights (or lowlights) of the survey:

  • Shoppers say they will cut back on “self-gifting”, impulse buys of good deals. They’ll still spend an average $129.62, but that would be down from $140.43 last year.
  • 41% will begin holiday shopping before Halloween, most say because they like to spread out their budget.
  • Internet retailing continues to grow. Shoppers plan to make 39.5% of their purchases online, a record high for the survey.
  • Clothing and accessories are making a comeback: 51% say they would like to receive those items as gifts, the highest level in the survey since 2006. But gift cards top the wish list, at 59%.

For more on the holiday spending forecast for 2013 , check this infographic from Bplans.com with data from Prosper Insights & Analytics, the National Retail Federation’s survey partner, or visit the NRF website.

Print
(Visited 49 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Local Marketing

[Podcast] Digital Marketing + Brand Vision = Business Success

Branding

[Podcast] Digital Marketing + Brand Vision = Business Success

Having a deep understanding of the core business and a well-defined brand are the keys to success for any...

Read More

[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Back Office

[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Did you know that franchise companies provide jobs for about 8 million Americans today? Owning a franchise allows individuals...

Read More

Scuba School Tries Text Marketing to Kick Off New Season

Business Websites

Scuba School Tries Text Marketing to Kick Off New Season

Not only was Haigh Quarry prepping for a new season of scuba diving instruction, but, like everyone else, they...

Read More